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Let Your Fingers Do the Walking
September 2001
The next time you get a phone call from your yellow pages representative asking if you’d like to expand your listing, Just Say No. by Gary Zenker
Marketing During Wartime (Site: Business 2.0)
3/13/03
With war looming and the economy sputtering, figuring out a shrewd marketing strategy is only getting more complicated. Business 2.0 turned to Pradeep Chintagunta, professor of marketing at the University of Chicago Graduate School of Business, for some advice. by Pradeep Chintagunta
Cool Design Won't Save A Dud Product (Site: Business 2.0)
March 11, 2002
Ever since the iMac, shelves have been littered with bold failures. Here's how to get it right. by Bob Parks
Get Out of the Auto Lending Business
August 27, 2001
Is this guy crazy? Get out of the lending business? "We want more of it", I hear you saying. That’s exactly why you need to get out of it. by Gary Zenker
Managing Your SEG Development Efforts
September 2001
Use technology to avoid cold-calling potential new SEGS. by Mary Falcon
We're right-side-up; now, how do we grow?
Nov. 2000
Is growth necessary? If so, how do we achieve it? by Jim Ray, President, Broward Schools Credit Union
Rising Stars, Burning Ambition (Site: Financial Services Marketing)
April 2001
CMOs have become part ad pro, part researcher, part product developer, part Webmaster and full-time brand titan—in effect, a program director for financial institutions. The main objective: ensure that customers are satisfied by developing an intuition about what fosters an emotional connection between a customer and his institution. by John Adams
Michael Porter's Big Ideas (Site: Fast Company)
March 2001
The world's most famous business-school professor is fed up with CEOs who claim that the world changes too fast for their companies to have a long-term strategy. If you want to make a difference as a leader, you've got to make time for strategy. by Keith Hammonds
Is Sales From Mars, and Marketing From Venus? (Site: MarketingProfs.com)
6/3/2003
You've heard it before many times, the seemingly endless "he said, she said" debate between sales and marketing. Many CEOs feel like they are counselors and could write John Gray's next relationship advice book.
Clearly, the "counseling" approach isn't working, as the divorce rate between software companies and their marketing leadership is extremely high. Can anything be done to fix their issues? by Scott Santucci
The Requirements of Being No. 2 (Site: CreditUnions.com)
April 9, 2001
Everyone wants to be number one. No one wants to come in second place; except credit unions in their business strategy. Chip Filson comments on why almost all CU managers and boards would describe their goal as being a "fast follower" or second-to-market. by Chip Filson
First Tech CU does part for advertising art (Site: The Business Journal Portland)
February 2001
Managers at Beaverton's First Tech Credit Union found it difficult to narrow members' suggested scripts for television commercials down to one contest winner. by Robert Goldfield
Living Richly at Citibank Means There's More to Life Than Money (Site: Financial Services Marketing)
January 2001
After three chaotic years, Citi is finally getting in touch with its inner self—its customers. Its new ad campaign brings a common-man touch to reinforce that life—and finance—is about living. by Bob Kapler
How Good is Your Value Proposition? (Site: CUES)
August 2000
Everybody should be able to readily define your value proposition, the reason someone does business with you," explains John Zells, co-author of CUES new manual Outrunning The Competition: Relationship Management, on the customer relationship management system Zells and IBM Southeast EFCU pioneered by Kristin Gilpatrick
Marketing Strategy Unplugged (Site: Goizueta Magazine)
Sept. 2000
Anil Menon and Sundar Bharadwaj, both associate professors of marketing, received this year's Marketing Science Institute/H. Paul Root Award for their article in the prestigious Journal of Marketing on the key ingredients for making a successful marketing strategy. by David Black
Dallas Credit Union Maps Out Growth Using Spatial Analysis (Site: Microbanker)
June 2000
The Dallas Teachers Credit Union ($760 million) noticed a trend among its competitors toward one-to-one marketing about three years ago. “We realized that the shotgun approach to marketing was not going to work for us too much longer,” says Jerry Thompson, vp/cio at DTCU. The full-service credit union decided to implement a customer relationship system containing a spatial analysis component that has been instrumental in increasing their potential customer bases almost 10 fold. by Roy W. Urrico
Is Your Internet Co-Branding Strategy Off Track? (Site: Marketing Profs)
March 2001
There's no denying the benefits to be gained from a careful co-branding strategy. But most firms on the net today mistakenly believe they are engaged in a co-branding campaign when in fact they aren't. by Jonathan Schreiber
New Marketing Models: Easy in Theory, Difficult in Practice (Site: MarketingProfs)
April 2001
A look at the real changes to marketing that the internet has created. by Allen Weiss
Financial Funnel (Site: Bank Administration Institute)
April 2001
Bankers may not wholeheartedly embrace account aggregation, but they will need to offer it if that's what customers want.
Ever since the first Internet banking application was launched nearly six years ago, bankers have scrambled to keep ahead of the learning curve. With so many new technologies in play, executives can never be sure when something is a flash-in-the-pan or the next big thing. by John R. Engen
What are the Basic Principles of Marketing? (Site: MarketingProfs)
October 2000
So you want to do marketing. You’ve got to know the rules, but what are they? Often the strategies and tactics and day to day operations make us forget some basic principles. by Marketing Profs
What is Strategy (Site: Harvard Business Review)
November 1996
Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. by Michael E. Porter
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